Systematic Saturation for Multiplication (SSFM) is a time-proven principle used by successful businesses, political parties and many causes. This approach is designed to give people enough information to buy a particular product, vote for a certain political candidate or make an important decision. Advertisers relentlessly invest so they can saturate people’s consciousness with product information in order to increase sales.
Dare we imagine what the spiritual landscape of our nation would be like if Christians in our communities across Canada had a similar commitment and determination to saturate the public’s awareness with the message of God’s love through Christ.
As proven time and again by businesses, politicians and lobbyists, the most effective way of providing people with important information is to get it to their homes!
Having information in print keeps a message present. It can be re-read and considered in quiet reflection over and over.
I’m convinced the most important thing a person can ever know concerns eternal destiny. The knowledge of God’s love and salvation through Christ as revealed in His Holy Word is foundational. I count it an immense privilege and honour to have a part in making Jesus known through the spread of His life-transforming Word home-by-home throughout the world.
Again this month I want to emphasize the importance of Acts 6:7; “As the word increased, the number of disciples multiplied greatly.” There is a foundational principle embedded here. Imagine what would happen if, at least weekly, everyone in Canada was clearly exposed to some aspect of God’s goodness and love for them personally.
Through the systematic home-by-home outreach of Every Home for Christ, we see the principle of systematic saturation for multiplication proven day after day in all kinds of cultures, in all parts of the world. And the disciples are multiplying!
Unlike the message of the businessman, the politician or the lobbyist, the message of the Gospel has spiritual power to change lives. This life-transforming message was passed to us and as we pass it along from home to home to home, the power of His grace convicts and converts.
Let’s continue to work together with God to see an ever-increasing number of disciples for His glory!
DENYS BLACKMORE EXECUTIVE DIRECTOR